We were tasked with multiple objectives for this campaign. The first was to explain hidden fees that Direct TV's introductory offer had and how it compared to DISH. The second was to promote DISH's new offer the 3 Year TV Guarantee.
By bringing the remote with a credit card reader to the forefront of the advertising, we were able to capture the consumers attention and make them realize that it's not ok to be paying all of those fees. This campaign performed in the top 10 of all campaigns DISH has ever ran.