National broadcast campaign for DISH Network. This was a 360 campaign that focused specifically on the new Hopper 3 DVR and "Consumer Control". When OneTen was asked to introduce the world to the Hopper 3 DVR, we wanted to illuminate the grandeur of this extraordinary machine. The true beauty of the Hopper 3 lies in the features and capabilities that make watching TV easier than ever. We leveraged video, great user experience, and benefit-driven, empathetic copy, like "Love TV but not commercials?" to create an immersive, storytelling experience that engaged users and broke down the technical barriers to technology.
Creative Direction: Michael Sizemore, Steven Molnar, Nancy Perales
Art Direction/Design: Michael Sizemore
Copy/Script Writing: Steve Molnar