Amazon - Hands Free TV
The campaign centered on hands—free functionality and naturally tied—in with the Spokeslistener as one more way DISH listens to our customers—now with the help of Amazon Alexa. We introduced the new integration by promoting general functionality like searching, playing and pausing, and fast-forward and rewinding TV—all hands—free. This campaign was completed with collaboration.
Amazon Alexa Integration
DISH partnered with Amazon to integrate the Echo's voice control into TV. This collaboration gave us an amazing opportunity to work with Amazon to tell the story of Hands-Free TV™
Because of the incredible scope of a partnership between DISH and Amazon Alexa, the deliverables for this project included a vast web presence. Multiple landing pages were created to welcome visitors from multiple points of origin, as well as serve up different messages for awareness and promotional purposes.
OneTen was tasked with creating a virtual fleet of social media posts focused on both general integration and our Amazon Echo Dot promotion.