"TV Flies Free" Campaign

Dish teamed up with Southwest to give passengers free TV channels on their flight, but there was a problem– the plane’s wi-fi connection. Potential customers became frustrated with slow-loading episodes. Our approach was to downplay the TV and focus on the FREE. Because, let’s face it, watching free TV is still way more fun than staring at the free safety pamphlets. Creative Direction: Michael Sizemore, Samantha Chandler Concepting: Rebekah Barela, Michael Sizemore, Samantha Chandler Art Direction/Design: Michael Sizemore Logo Design: Samantha Chandler Copy: Samantha Chandler

Preflight email
Airport Signage
Airport Signage
Airport signage

Onboard entertainment portal banner
Onboard entertainment portal email capture
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