Cleverfit "The Adjustable Collar Stay"

Cleverfit is the world’s first adjustable collar stay. Made of solid stainless steel it's the replacement for all other flimsy collar stays. I worked with the inventor Sherif Zaki to come up with a brand and identity that would appeal to high-end customers in the retail arena. Along with the branding, packaging was also designed to appeal to the fashionable consumer.

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